OMA Proposal For Axel Springer’s New Media Campus (DE)

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

The Workplace for Metropolitan Architecture has been announced as a finalist in the competition to design and style media business Axel Springer’s new Media Campus in Berlin. One of 3 practices selected along with Big and ole scheeren, OMA is now getting into the final stage of the competitors. The winner is expected to be announced in the new year following a series of public consultations.

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“Springer has launched a corporate move from ‘print’ to ‘digital media’ – in which our creating will act each as a symbol and a tool a palace to lure the elite of (Germany’s) digital Bohemia to its compound in Berlin.” says OMA.

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“The genius of print is that it is a low cost, physical, hyper-accessible embodiment of a complex collective work, for which so far the digital has been unable to find an equivalent. Architectural offices are comparable to newspapers in that they create complicated assemblies and selections from radically different sources of details.”

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“As architects, we have experienced the benefits: speed, precision, smoothness. But we have also suffered 1 critical consequence: the connection amongst the worker and his computer, which isolates him in a bubble of introverted overall performance, inaccessible to collective overview.”

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“In the classical newsroom, dominated by smoking, typing journalists, each and every inhabitant was conscious of the labour and progress of his colleagues and of the collective aim: a single concern, with the deadline as a simultaneous release. In the digital workplace, staring intently at a screen dampens all other types of attention and consequently undermines the collective intelligence required for true innovation.”

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“We therefore propose a creating that lavishly broadcasts the operate of men and women for shared evaluation. The new office block is injected with a central atrium that opens up to the existing Springer buildings – a new center of the Springer campus.”

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“The essence of our proposal is a series of terraced floors that with each other form a digital valley. Each and every floor consists of a covered element as a traditional work atmosphere, which is then uncovered on the terraces. Halfway by way of the constructing, the valley is mirrored to produce a 3 dimensional canopy.”

OMA proposal for Axel Springer’s new Media Campus, image courtesy OMA

“The public can expertise the developing on 3 levels – ground floor lobby, meeting bridge, and roof-leading bar. The meeting bridge is a viewing platform from which the visitors can witness the daily functioning of the business and how it evolves. The typical space formed by the interconnected terraces delivers an option to the formal workplace space in the strong element of the developing, enabling for an unprecedented expansion of the vocabulary of workspaces: a building that can absorb all the question marks of the digital future.”

All of the Axel Springer Media Campus proposals are currently exhibited at the Deutsche Architektur Zentrum (DAZ).

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