IT café is a fresh project in a city with a wonderful desire and determination to push forward. The space’s basic and low expense supplies referencing a packing crate generate an knowledge that is simple and structurally truthful. The result is an atmosphere that is inviting, dynamic and genuine to the supplies employed and food served.
An open and horizontal glass storefront brings in ample all-natural light whilst giving the cafe ample exposure to the street exactly where a small but comfy dining patio connects the guests to the street and shows off the activity of the cafe. Through the use of glass, the current developing brick facade and wood keeps IT neutral permitting its identity to stand out. Huge, bold letters ”i” and lowercase ”t” identifying a fork and a knife not only lend a somewhat contemporary texture but also harp back to the iconic identity of the 1969 Valentine typewriter by Olivetti while orally referencing the word “EAT”. Easy, retro and iconic, IT’s identity by This is Amateur has visual energy and symbolic meals reference. by means of
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